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Hoffmann World enters India through strategic partnership with MyCareline



This strategic partnership between MyCareLine and Hoffmann World heralds the dawn of a new era in home healthcare, preventive care and wellness for elders through the introduction of the patented Hoffmann Method. This collaboration proposes to bring all the business verticals of Hoffman World into India in partnership with MyCareLine. These services would target a rapidly growing, yet highly underserved market in India.

The Hoffmann Method is based on three pillars that encompass their integrated approach towards business and patient care. The first is the scientific basis of the method; it uses the brain's flexibility (neuroplasticity) and its innate ability to relearn and reactivate the underutilized areas of the brain through physical exercises and cognitive stimulation. The second is the use of technology to efficiently monitor the patients, staff and individual centers. Finally, their third pillar is their usage of an operatively efficient service business model.

This alliance will establish and implement the hoffmann method in age-specific wellness centers across India. In these centers, patients can receive specially tailored care suited to their needs from a wide range of medical professionals. Their team includes doctors, physiotherapists, dieticians, psychologists, occupational therapists and more, to ensure a holistic and well balanced service that addresses cross-disciplinary needs.

In addition to these specialized centers, there are plans to create health lounges in clubs, resorts and residential complexes to treat more common, everyday health needs and to allow clients to recuperate from the stresses of everyday life with more customized services. For those who find it difficult to travel, domestic healthcare services are also on offer to provide fulltime care. These services have been designed to cater to post operative patients who require care after hospital discharge and also the elderly who require round-the-clock care.

Hoffmann World (http://hoffmannworld.com) is an internationally renowned corporation head-quartered in Spain and operates in 8 countries across continents. Their line of business encompasses a multitude of products and services including daycare and wellness centres, home health services, training and certification of health professionals, nutritional catering and skin care range.

MyCareLine (http://www.mycareline.in) promoted by Indicare Health Services is Care Management Organization founded by a team of highly acclaimed medical professionals focused on providing home healthcare solutions and prevention oriented wellness programs. Their staff includes doctors, nurses, psychologists, physiotherapists, dieticians and other health professionals. Together with its sister entities, MyCareLine teams have been able to apply their combined decades of experience to execute almost one million medical consultations across India since 2010.

Catalina Hoffmann is the highly acclaimed CEO and founder of Hoffmann World and inventor of the Hoffmann Method. She is a renowned specialist in the field of cognitive stimulation. Some of the accolades she has received include the highly prestigious Prince of Giorna Award and the Youngest Entrepreneur of the Year Award in Madrid. In addition, one of her lines of business has been used as a case study for Harvard business school and she delivers Catalina Hoffman masterclass in Harvard business school.

Dr Anuradha Khairnar is a member of the Royal College of General Practitioners (MRCGP) of United Kingdom (UK). She has over 20 years of experience in geriatric care and has worked extensively both in India and UK. In addition, Dr. Anuradha has done extensive work with several international healthcare organizations and multinational pharmaceutical companies to promote affordable and ethical healthcare and integrated patient care management systems in India.

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